Hopdoddy Declares War on ‘Good Enough’ Burgers with Bold New Campaign
Hopdoddy, an Austin-based brand who pioneered the better burger space, is excited to launch their new “Obsession” Campaign on National Burger Day, May 28. This new campaign highlights the team’s contagious dedication to quality, making every burger fresh to order, and what exactly makes their burgers stand above the rest. With bold phrases like “Since When did Value Meals Lose Their Value?” or “Stop Getting Catfished by Food Stylists. Our Burgers are Real,” Hopdoddy is challenging their competitors on quality and inviting the public to taste theirs.
How did we get here? Hopdoddy has been consistently outperforming their industry peers and bucking current trends in the sector. In fact, the brand is in their twelfth consecutive period of positive same store sales. Through extensive customer research, Hopdoddy’s guests made it clear they notice the bullshit, and they notice that quality has taken a dive across the industry; they demand proof of quality and flavor when spending their hard-earned money. Now, Hopdoddy is calling out other burger spots that claim to sell freshness while they serve pre-cooked patties or use slick ads to show anything but the reality of the meal.
“Many in the fast casual industry believe their consumer is too busy or too tired to notice that their meal is a compromise or just ‘good enough’ – but we don’t believe in that,” said Jeff Chandler, CEO of Hopdoddy. “We feel that the burger is the greatest American menu creation and is often turned into something much less than it deserves. We know our guests appreciate our flavor and quality over all else, so we’re excited to highlight exactly how we execute that at Hopdoddy with our Obsession campaign.”
To prove it, on May 28, Hopdoddy will be transforming the Plaza Saltillo location in their hometown of Austin, Texas, into a free burger joint for the day, from 11:30 a.m. to 8 p.m. Anyone who visits the pop up will receive a free cheeseburger meal, no strings attached. No buy one, get one or app download required. Simply come and taste the incredible flavor of a Hopdoddy burger.
The Plaza Saltillo space will also showcase behind-the-scenes video footage of burger creation in the kitchen and will be displayed on all the digital menu screens. Throughout Burger Day, the Plaza location will also have some fun activations on site including the Coca-Cola trailer with free beverages and merch, samplings of Vista Brewing’s “Hopdaddy” collab beer from their sampling truck, tastings and goodies from Garrison Brothers, Tito’s Vodka and, Tillamook Ice Cream, Hopdoddy Merch and more. DJs will be spinning tunes from 11 a.m. – 5:30 p.m., and we’ll close out the evening with a live music performance by Jon Kott Band from 5:30 – 8 p.m.
